AI Insights · Timothy · April 2021
Top 5 Film & Television iOS Apps in Brazil - Q1 2021 Performance
A glance at the first quarter of 2021 shows dynamic performance trends for the top iOS Film & Television apps in Brazil. Sensor Tower provides a detailed look into downloads, revenue, and user engagement for these leading entertainment platforms.
As the first quarter of 2021 concluded, the Film & Television category for iOS apps in Brazil showcased interesting performance trends. Here's a brief overview of how the top five apps fared during this period, with data insights from Sensor Tower.
Globoplay: Novelas, séries e + saw its revenue peak at nearly $520K in the first week of February before tapering off to around $320K by the end of March. Downloads spiked impressively to over 250K in late January, but then gradually decreased to around 84K by the end of March. Weekly active users hit a high of 1.5M in early February and remained strong, with a slight uptick to around 1.47M in the last week of March.
For Disney+, revenue saw two notable peaks, one at the end of December reaching over $188K and another in late February with approximately $234K. Downloads started at a high of 178K at the end of December but saw a downward trend, ending at about 50K in the last week of March. The weekly active users showed a slight decline from 1.1M at the end of December to around 927K by the end of March.
Netflix experienced a more stable revenue trend, starting at around $73K in late December and dipping to approximately $57K by the end of March. Downloads hovered around the 100K mark in early January and settled near 74K in late March. Weekly active users saw a decline from 4.9M at the end of December to 4.56M in the last week of March.
The performance of HBO GO ® - Filmes e séries was modest in comparison, with revenues starting at $38K and peaking at around $43K in late March. Downloads began at 10.5K and saw a slight increase to approximately 11.1K by the end of March. Weekly active users remained relatively steady, starting at around 36K and reaching nearly 37K by the end of the quarter.
Lastly, Crunchyroll showed consistent revenue figures, starting at $25K and experiencing a mid-quarter peak of just over $32K. The app's downloads remained fairly steady, with a slight decline from 13.4K in late December to around 10.6K in late March. Weekly active users showed some fluctuations, peaking at 130.5K in early February before ending the quarter at around 116K.
For more detailed insights and analysis on app performance, visit Sensor Tower, where you can explore comprehensive data on the ever-changing mobile app landscape.
